Instaplate

The problem

A 15+ year craft manufacturer was invisible online: no catalog of its categories, no way to showcase past commissions, and no channel to sell beyond walk-in and word-of-mouth.

What we built

Shipped a clean, gallery-style D2C storefront that leads with the craft: category browsing across plate types, a 'Our Craft' gallery of real engraved pieces, trust messaging (premium-grade materials, QC before dispatch), and an e-commerce flow with free-shipping thresholds.

The system

Instaplate manufactures premium engraved nameplates and signage — apartment nameplates, desk plates, hotel and classroom signage, vehicle and mandir signs, and NFC cards. We built a heritage-forward storefront: split editorial hero, category-driven shop, a craft gallery of real commissions, and a legacy narrative backed by 15+ years of metalworking and engraving craft — with preview-accurate personalization as the core promise ("exact same as previews").

Published outcomes

• 15+ years of craft digitized into a live storefront
• Full category catalog with real production imagery
• Personalization previews trusted as production-accurate

On the live site

• Category shop: hotel/business/classroom plates, home & office nameplates, desk nameplates, car/mandir signs, NFC cards
• Craft gallery of real commissions
• Legacy and heritage storytelling
• Free-shipping threshold
• Client testimonial integration